Now that we’ve established the importance of quality production, you need to figure out what you’re going to tell people. Every piece of advertising you release should always promote the brand. Your goal needs to be more than just letting people know you’re having a sale or that you opened a new store. Sell the benefit and promote the brand first and foremost. This begs the question, ‘What’s the best way to promote my brand and gain instant recognition?’
Music has a way of getting into our heads and triggering emotions on a sub-conscious level. The concept of a “jingle,” a short message in the form of a tune backed by music, was developed in the 1920’s and today continues to be one of the preferred methods for advertisers around the globe. Not only are they great for instant recognition, but they have a long shelf life. Some jingles last decades and never lose their effectiveness! However, the key to a great jingle, or a useless jingle, often lies in the quality of the production. Don’t skimp on this! Just think about it, you are taking the time and effort to engrain your message into your customers’ heads by appealing to several of their senses, don’t waste the effort by having a horrible quality production. If you do, that’s all the client will remember, horrible production……instead of the message.